5 Benefits of Investing in a Pretzel Franchise

Legend has it the pretzel was invented by a 7th-Century, Italian monk and the twisted centers of pretzels are symbolic of children's arms folded in prayer. A 15th-Century prayer book even has Saint Bartholomew surrounded by a horde of pretzels, considered by then to be bearers of "good luck."

Modern day entrepreneurs probably have less religious motives in view when they consider opening a baked goods franchise or a pretzel-specific franchise like Pretzelmaker. And they may not need to rely on pretzels doubling as "good luck charms," but they certainly will be banking on the recent boom in pretzel-eating, a cultural phenomenon that has brought us such terms as "Pretzelphyte" and given new popularity to National Pretzel Day every April 26th.

Investing in a pretzel franchise or baked goods franchise that includes pretzels on its menu is simply a smart business move in light of the popularity of gourmet, soft pretzels with Millennials (now the biggest U.S. age-based, consumer demographic) and with the population at large.

But what other benefits are there to the franchisee who chooses to invest in a pretzel franchise? 

1. Consistent Sales

Not only are pretzels more popular than ever, but 2/5 of consumers now replace one meal per day with a snack, often with one they buy from a fast-serve restaurant. Many customers now make a "daily pretzel" part of their ordinary routine. Unique and diverse offerings, such as the pretzel bites, pretzel dogs, mini pretzel dogs, and pretzels with all manner of toppings imaginable, found at Pretzelmaker add further to the appeal.

2. Low Operating Costs

Pretzel franchises require relatively little overhead since only limited supplies are needed, stores are usually small, and staff requires only minimal training. Additionally, Pretzelmaker offers help in securing financing, site selection, employee training, marketing, and more. Following franchise guidelines and availing yourself of existing support networks will help you minimize expenses even more.

3. A "Health-Conscious" Franchise

Pretzels are usually high in fiber, iron, zinc, B vitamins, and other essential nutrients, while being very low in fat and in calories. Hot, freshly baked soft pretzels, accompanied by fresh-squeezed lemonade or other healthy drinks make Pretzelmaker a very healthy place to snack. This means you gain more customers and can "feel good about" promoting a healthier snack food alternative.

4. Easy to Find a Good Location

Pretzels sell almost anywhere, and any metro area with even 60,000 inhabitants can easily support a new pretzel franchise. This gives you flexibility to locate your store near where you live or wherever is convenient for you.

5. Giving Back to the Community

With Pretzelmaker, free pretzels given out on National Pretzel Day both act as free publicity and fund the Leukemia & Lymphoma Society. And this is only one way Pretzelmaker is involved in community betterment.