How Local Businesses Can Benefit From Working with Local Coupon Apps

Coupon apps have the power to revolutionize local businesses, giving them the exposure usually only reserved for big-name businesses.

Offering coupons to your prospective customers doesn't mean you have to give rock-bottom discounts (Groupon style) and suffer losses just to attract potential buyers.

There are plenty of other mobile apps out there that can help your business boom, presenting your deals and discounts to nearby foot traffic, on your terms.

Working with local coupon apps pays off massively for local businesses. Here's how:

Targeted local advertising for less

E-coupon apps and websites can access customers according to their location. Your offers go out to the closest subscribers in your neighborhood, effectively advertising your offerings to a large, yet relevant, audience.

This is important because prospects closer to you are more likely to buy and visit again. Local businesses can do with all the mass exposure opportunities they can find. And coupon offers are a great way to attract thousands of prospective buyers without spending tons of money on other avenues such as TV advertising.

Dramatic increase in brand awareness

Coupon apps also ensure better word-of-mouth publicity. People love to talk about great restaurant and apparel coupon deals, and often hook friends up with good offers, ensuring better local awareness of your businesses.

If your business doesn't have a strong street presence, i.e. your storefront is tucked away, or you're a home-based service provider, your business can do with the added brand awareness.

Once a customer visits you, it's your job to turn them into a repeat customer. However, getting them there is often the difficult part, and e-coupon apps can help magnificently.

Marketing that up-sells and cross-sells

Coupon deals can offer a lot more than a certain percentage of your goods and services.

Carefully plan your digideal to up-sell (i.e. sell a higher-priced product) or cross-sell (suggest related products or services).

Better, faster sales

Coupon apps and websites are much quicker at attracting customers. The traditional marketing channels take time to generate results, but coupon apps can reach thousands of their subscribers in a matter of a few hours.

Subscribers can use your coupon codes as and when they visit your business, giving you a clean picture of the effectiveness of your deals. You can also ensure some lightning fast sales by requiring coupon code redemption within 2 days, for example.

Coupon offers are easy to keep  track of, and are a great way to introduce your business to more locals.

If you are situated in California, check out SaveWave app. With thousands of subscribers in Conejo Valley and surrounding areas, SaveWave works with local restaurants, apparel and lifestyle brands, bringing their deals and offers to users.